As a business, you take pride in the products you sell and in your stores interior design as well. Although boosting the visual appeal of the interior of your business is important, fact is that the exterior is what will help a customer decide if they’d like to see what’s inside! In this rather fierce marketplace, you only get one chance to make a first impression and your storefront will dictate the number of chances. Even if you sell the best products and offer unsurpassed customer service, it’s no good if a customer doesn’t walk in.
When you’re trying to attract more foot traffic into your business, the focus is squarely on your storefront, which is the stepping stone to welcoming new and old customers. The primary and only goal of a retail storefront glass replacement is to convey what your brand is all about to potential customers. It is more or less a display of your products in an environment where customers can peruse your products or services and consequently make a purchase. This vivid display can take the form of an outdoor strip mall, warehouse stores, mall carts, brick or mortar store or even a small retail kiosk. Here are a few tips improve your current storefront to reflect your brand in the right way.
- Keep the area Clean – Even if the area right in front of your store is spotless, but the sidewalk is filled with trash could prove detrimental to your efforts to attract customers. Make it a point to clean the area around your store because thrash and debris scattered around and in front of your storefront is simply not appealing!
- Replace Broken Signage – The signs outside your store may be subject to wear and tear and as a result might lose their initial charm. Hence it is important to ensure that your signage especially those in front of your storefront always exemplify a fresh and clean look.
- Engage Window Shoppers – You may think that window shoppers aren’t worth your efforts, but a storefront with a certain level of visual appeal has the power to transform them into real buyers.
- Business Hours – Just because you shut down shop and go home to sleep doesn’t mean your business has to! With the right exterior lighting such as LED signage integrated into your storefront, you can let passerby’s know about current and future deals and encourage them to visit you when you’re open.
- Clearly Display your Hours in your Storefront – It is important to let customers know your opening and closing times, and the best way is to use your storefront to do so. You’ve already put in the time, effort and resources to make your storefront attractive so why not use it to its full potential by clearly displaying your business hours.
Creating a storefront that will make potential customers stop in their tracks doesn’t need to cost a fortune, but it is the little things that need to given special attention to increase foot traffic.